ONCE known for her wild antics on Celebrity Big Brother and Ex On The Beach, Jemma Lucy has since traded in late-night parties for early-morning school runs.
Now a mother, entrepreneur, and podcast host, she is determined to rewrite her narrative for her five-year-old daughter.
Jemma, 36, entered the adult content platform OnlyFans for financial survival after her TV career plateaued.
“I came off reality TV and had this big platform, but the industry doesn’t offer much support when you’re not actively working,” she explains.
OnlyFans became a quick fix — and it was certainly lucrative.
She said: “I’ve made six figures. At first, it was really PG, but as the money becomes addictive, you push your boundaries a little more.
“You end up doing things that your body and mind are saying no to.”
Her regret, however, doesn’t stem solely from the explicit content or the judgment it invited.
It’s the knowledge that one day, her daughter, who attends a £33,000 per year private school, might see it.
She added: “I’ll never be able to erase the past, but at least I can show her it’s no longer who I am.
“Hopefully, by being vocal about the negative aspects of the industry, she’ll never see it as an option.”
Becoming a mother shifted Jemma’s priorities.
Suddenly, the quick cash from OnlyFans felt more like a chain around her neck than a lifeline.
Jemma said: “I want to give my daughter every opportunity possible.
“Whether that’s going to private school, having jiu-jitsu lessons, horse riding, ballet, and singing.
“I don’t want her to look at me and think, ‘I want to be like my mum’.”
The stigma surrounding her past weighs heavily on her. Even at the school gates, she feels the unspoken judgment.
She explained: “Maybe it’s in my head, but I sometimes feel like the other mothers are a bit off with me.”
These girls have destroyed society and are going around universities and having sex with barely legal men
Jemma Lucy, 36
“And I don’t blame them. If I were in their shoes, I’d probably be the same.”
Jemma admits the fear that her past might limit her daughter’s experiences – worried that other parents might be hesitant to let their children play at their house.
She added: “I already feel judged because I’m heavily tattooed. But it’s worse knowing they might Google me and see all of that.”
Stepping away from OnlyFans has been a gradual process for Jemma.
Jemma shared: “I stopped making content about a year and a half ago.
“First, I stopped collaborating with other people. Then I quit doing solo content altogether.
“My page still exists, but I no longer create the content.
“I can’t go cold turkey, my daughter has too many expenses that I need to keep up, but I aim to not have to rely on that.”
Bonnie Blue and Lily Phillips
OnlyFan content creators Bonnie Blue and Lily Phillips have sparked a huge debate across social media with their controversial posts.
Bonnie claimed to have broken the world record by having sex with over 1,000 men in 12 hours, while Lily claims to have slept with 100 men in one day.
And although they both work in OnlyFans, Jemma doesn’t want to be tarred with the same brush.
Kids are growing up watching this and thinking it’s normal when it’s not. The schools want to cancel Andrew Tate, but don’t want to cancel Bonnie and Lily
Jemma Lucy, 36
She shared: “These girls have destroyed society and are going around universities and having sex with barely legal men.
“If men did that they would be put in prison.”
Bonnie and Lily’s content is often appearing on social media feeds without having to search for them
Jemma said: “I think it’s weird how the algorithms are pushing this, because they are prostituting themselves on Instagram– and prostitution is illegal.
“This country has spent so much money campaigning for safe sex.
“Gum clinics exist through tax payers money and these girls are just blowing it out of the water.
“Kids are growing up watching this and thinking it’s normal when it’s not.
“The schools want to cancel Andrew Tate, but don’t want to cancel those two.
“Schools have been told that it is in their curriculum to teach against Andrew Tate, but uni’s are letting Bonnie Blue go in there and have sex with them all and video it. It doesn’t make sense.”
Jemma is shifting her focus and is now building multiple businesses, including her webcam agency Lush and Loaded.
If she ever finds my interviews, I want her to see me saying how much I regret it
Jemma Lucy, 36
Though some call her a hypocrite for running an agency while condemning the industry, she defends her position.
“It’s not about hypocrisy,” she says.
“My path is over with that stuff. But other people might be starting out or still happy doing it.
“I’m in a position to help them – advise on what not to do, steer them away from the extreme.”
But her true passion lies in her podcast, Spread the Juice– about embracing life as a wholesome, loving mum while diving deep into the stories of celebrities from all walks of life.
She said: “I’ve always wanted to do a podcast.
“It costs a lot to run – editing, studio time – but it’s going really well.
Podcasting
“I’ve almost finished the first series, and I’ve had some great guests.”
For Jemma, the podcast represents freedom – a platform where she controls the narrative.
She revealed: “In five years, I see myself travelling the world, interviewing people, and making good money from the podcast. OnlyFans? Dead and buried.”
Jemma’s journey is messy, raw, and imperfect – much like the industry she’s trying to leave behind.
She speaks openly about her recent ADHD diagnosis and how it impacted her decision-making.
Jemma said: “Before, I would procrastinate endlessly.
“I was used to blocking out pain – with alcohol, with distractions.
“But now, with treatment, I can see my worth and believe I’m capable of more.”
While she knows she can’t erase her past, Jemma hopes that by being vocal about the darker side of the adult industry, she can influence both her daughter and others.
She said: “If she ever finds my interviews, I want her to see me saying how much I regret it. That I’m proud of where I am now. That I fought to change.
“If anyone else in the industry feels the same as me, I hope I can help them, but if they don’t feel the same that’s totally fine and I respect that.”
What is OnlyFans?
OnlyFans is a subscription content service based in London.
As of 2023, it is thought to have more than 220million registered users and over three million content creators.
Sex workers charge monthly fees for access to pictures, videos and more.
While popular for porn, the site isn’t exclusively designed with that in mind – anyone who wants to build up a fan base and charge them for it can set one up.
Celebs like Katie Price and Kerry Katona are popular personalities on the platform.
“Whether you’re uploading tutorials, tips, behind-the-scenes footage or just endless selfies, a lot of your followers would be willing to pay for them,” the company states.
For every subscription that’s sold to a viewer, performers get 80 per cent of the cash while OnlyFans gets the rest.
It isn’t limited to adult content, as it has become popular with physical fitness experts and musicians.